My diverse background in business, design, and engineering along with my early-stage Product experience has equipped me to be a versatile contributor, mentor, and Product leader.
My skillset spans from operational, early-stage Product work within a venture studio environment to advisory and capacity building as a Product Designer in residence within a co-working space focused on empowering social enterprises & diverse founders.
Lead the creation of a comprehensive 3PL and digital inventory solution for operational-heavy SMEs in Saudi Arabia
Build the UAE's first income-based retirement savings platform to help address financial insecurity and literacy.
Ideate, design, launch, and iterate on an analytics tool to help the venture team discover and analyze new opportunities.
Scale & optimize a B2B Marketplace for small-scale retailers to discover new products from local artisan makers.
I pride myself on being an experimental PM who not only reads about best practices through courses or podcasts but willingly implements them in everyday decisions to test their effectiveness. As such, I’ve had the chance to put quite a few frameworks through their paces over the years and have adopted a number of key practices that form my Product ideology and approach.
Identify the best testing method for you based on your product phase and appetite for research.
Reforge
Leverage a focus on core hypotheses and scrappy testing methods to quickly move forward with confidence on an early-stage product or service.
The Right It
Visually describe the details of a test you want to run, including the hypothesis you are testing, what the test will entail, which metrics you are tracking, and what you will do as a result.
The Fountain Institute
Create organic habit loops within your product experience that encourage users to come back to your service whenever a certain trigger occurs.
Nir Eyal
Enable teams to easily visualize inputs & outputs across their business and to provide focused and actionable feedback for teams.
Reforge
Deliver work on time and spread the Product responsibility across the team by removing silos, working in live time, and simplifying stages of the development process.
BasecampThroughout the years, I have had the change to share my experience through a number of mediums, including the written form, Podcasts, and webinars. These have helped me codify my learnings and experiments, to find language around my approach to building Products, and to acknowledge my failures and triumphs.
An exciting interview-style podcast about the uncertainties and complexities of launching companies around the world. Hosted over lunch by Alexander Thomsen and Matthias Dyckerhoff.
